The Race To Relevance: A New Paradigm For Business And Personal Success

5 Star Review

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Editorial Book Review:

By TJ Brown

I knew right away that this book wasn't just another business success story—it was a call to rethink how we do things at work and in our personal lives. The ideas are truly transformative, the insights are sharp, the cases are strong, and the writing is interesting enough to keep me reading. What stood out most was how much they talked about what it all meant. We need more than just a list of values and goals posted on the wall. Every action, decision, and plan we make should be based on purpose. What the author says about how meaning is linked to getting money, having new ideas, and long-term success changed the way I think about business.

What I appreciated most was how practical the guidance is. This isn’t a book full of vague motivational talk—it’s full of actionable insights that feel relevant whether you’re leading a company, running a team, or simply looking to bring more meaning into your work. The book also talks about how hard it is to stay competitive in today's world, where things change quickly. Instead of focusing on old ways of doing business, it shows how being flexible and having a strong sense of what you're doing can keep a company from going away. The book has some great cases that show how purpose-driven businesses are not only doing well but also changing whole industries.

Another thing that made a lasting impression was the way the book bridges the gap between professional and personal success. It's not often that you can find a business book that talks about how deeply our jobs affect our happiness. It made me think about how I set my own goals and how I can make them more in line with what's important to me. The writing is clear and interesting, which makes difficult ideas easy to understand without making them too easy.

This is the kind of book that sticks with you. It’s not just about making a business thrive—it’s about creating something that genuinely matters, both to those leading it and to the people it serves. It challenged my perspective in the best possible way, and I know I’ll be coming back to it whenever I need a reminder of what true success looks like.

About the Author

Colt Briner

Colt Briner, author of "The Race To Relevance," is a distinguished B2B MarCom executive with over 25 years of experience and has been featured in Forbes, Entrepreneur, Exhibitor Magazine, and Fast Company. As the founder of Scrappy Marketing and a Finny Award-winning marketer, Colt has been pivotal in supporting multiple nine-figure B2B brands across various industries. He has significantly contributed as a guest presenter for the MBA program at Sonoma State University and UC Irvine's Game Changers series. His innovative "Thought Followship" strategy has redefined benchmarks for prospect engagement and high-value content generation, empowering organizations to embrace purpose and creativity for breakaway success in competitive markets.